The Publishing House and its History

The Atlantis Publishing House was founded in Berlin by Martin Hürlimann in 1930. Following a disappointing search for a picture book to give to his first daughter, he and his wife, Bettina Hürlimann-Kiepenheuer, decided to publish their own children’s books. In 1939, the Hürlimanns and their business re-located to Zurich. Atlantis picture books soon set the standards for the industry. On one hand, each book was personally designed down to the tiniest detail by the »Book Lady«, while at the same time, the publishers were active around the world (IBBY, BIB). Some books from this period are still in print, for example, Heidrun Petrides’ classic story, »Xaver and Wastl« (1962).

Atlantis was influenced by the personal interests of the publishing couple and thus produced books of photography, music and world literature (for example, Max Frisch). In 1981, the company was divided. From this date until 2003, the children’s book division was run by the Pro Juventute Foundation, focusing on high quality picture books and informative self-help guides for parents.

During a time when other traditional Swiss publishers were sold to foreign companies, Atlantis found a fortunate solution: with the support of the Orell Fussli Publishing House in Zurich (»We have made books since 1519«) , the Atlantis program has been free to continue along its independent path.

Simply good picture books.

Illustration from »Ginting und Ganteng – Eine illustrierte Reportage über Orang-Utans auf Sumatra« (978-3-7152-0775-9)


Atlantis picture books always display strong accents, both in terms of content and graphics. Particular attention is paid to individual style, for example „Die zweite Arche“ by Heinz Janisch und Hannes Binder. Despite innovative ideas and unusual illustrations, Atlantis picture books remain close to their audience. The works by the successful duo Lorenz Pauli and Kathrin Schärer regularly end up being bestsellers and inspire children, booksellers and critics alike.

Supporting material for each book in our non-fiction series, ›Atlantis Themes‹ is available on our website and can be downloaded free of charge. Each of our non-fiction books is individually designed and written by experienced authors and experts in the appropriate field.

Over 150 picture books are currently on stock, including the popular rhyme, game, arts and crafts books of Susanne Stöcklin-Meier and the cult series, ›Barbapapa‹.

Current awards

  • Leipziger Lesekompass 2020 – Jörg Isermeyer und Daniel Napp: Ene, mene, Eierkuchen
  • KIMI Kinderbuchsiegel 2019 – Emilio Urberuaga: Hilda das Riesenschaf

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Atlantis Verlag

Orell Füssli Verlag
Dietzingerstraße 3
8036 Zürich


Phone +41 (0)44 466 77-11

Contact Person

Director Program/Editorial Department
Eva Roth

Director Sales / Marketing
René Busse
+41 (0)44 466 74 37

Marketing / Events
Franziska Suter
+41 (0)44 466 74 24


Public Relations
Stephanie Fabian
+41 (0)44 466 74 28

Foreign Rights
Luana Carvalho
+41 (0) 44 466 74 45