The HABA world of books – Growing up together

Our whole pedagogical expertise gained from decades of experience in the sector of babies’ and
toddlers’ toys as well as in the game sector is included in the program of the HABA world of books
which supports infants starting at birth. The focus is consciously put on children between 0 and 7
years for whom books are chosen and developed age appropriate and catered to their individual

The HABA bath, fabric and buggy books offer diverse reading material without letters though with
many fascinating game effects to the smallest children. Children 12 months and older can try out
various book equipment like touch-pages, puzzle pieces, slides or flaps included in our paperboard
storybooks. The storybooks for children starting at 3 years offer a wide range of everyday topics,
attractive illustrations and loveable characters having a high potential for children’s identification.

Non-fiction books which ideally complement the product lineup of the Terra Kids brand are another
part of the HABA range of books. Children can put all their memories of the kindergarten on paper in
our friends’ album which can be filled in, marked with a cross or colored out. The Creative Kids series
offers even more space for creativity and gives the little artist the possibility to bring in their own
ideas and simultaneously train the fine motor skills with lots of fun, corresponding to their level of

About HABA

HABA Sales GmbH & Co. KG is a German toy manufacturer developing products which inspire,
encourage and support children since 80 years. Every year a variety of new products emerge
including the well-known board games in the yellow boxes, high-quality toys made out of wood and
fabric, accessories for nurseries, outdoor products – and books. Whereas the books’ focus was clearly
put on the playing character in the past, we have enlarged the program of the HABA world of books
since 2015: apart from classic paperboard storybooks our product range now includes picture books,
read-aloud books, books to write in and friends’ albums as well as non-fiction and creative books.

HABA Sales GmbH & Co. KG employs over 2,000 people. Our headquarters are in Bad Rodach (Upper
Franconia). HABA branches are spread across several continents.


All events in German language!

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HABA Sales GmbH & Co. KG

HABA Sales GmbH & Co. KG
August-Grosch-Str. 28-38
96476 Bad Rodach


Phone +49 (0) 9564 929-662300


Contact Person

Managing Partner: Klaus Habermaass

Managing Director: Arnd Mückenberger, Tim Steffens

Director Customer & Market: Gertraud Unger

Head of Sales – Reseller – DE & AT: Philipp Schmidt

Key Account Manager: Armin Groß

Foreign Rights: Julia Mews

Corporate Communication: Ilka Kunzelmann; presse@haba.de

Product Development Books & Creativity: Imke Storch